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Innovation
Integration
Chapter 01
Transforming the healthcare experience
01
agency is an innovative full-service medical and scientific communications and marketing company bringing together medical, creativity and execution. We offer an array of services and create effective sustainable strategies with custom-designed approaches to achieve your unique goals.
02
We develop engaging narratives and experiences that create a deeper connection between our clients and their consumers. New mediums and social norms create new ways to impact decisions daily - whom to trust, whom to buy from and where to find the best care. Each healthcare decision is an emotional reaction or a carefully calculated sum of many meaningful and impressionable moments.
03
We harvest insights that let us co-create communications that provide a sustainable healthier way of living. From pre-launch to post-launch, rare to common, DTP to DTC we move brands and their customers forward. The core of our strategy involves understanding the essence of the brand's story allowing us to create compelling evidence-based narratives that resonate and stay true to the brand's values and their customers.
04
We uncover the emotional aspects of what drives customers to take action, identify new opportunities, explore new markets and grow your brand. From scientific platform development to brand creation, our full spectrum of services ensures we can fulfill virtually any task.
05
Our team are experts in every aspect of healthcare communication and advertising. They are inspired by insights, driven by creative excellence and ready to challenge every experience with deep data and actionable analytics.
06
Rx Agency provides expert services without the overhead of traditional agency, saving our clients both time and money. We are able to provide any service á la carte or group them together for a custom program. You may engage us by the hour, by the project or on contract.
Chapter 02
The art of
integration
01
Forefront Integration
Experts
Our experts have the unique ability to produce effective and sustainable results.
Leaders
We connect to frontline Opinion Leaders who delve into the real-life experience of health.
Consumers
We connect with consumers to understand their health and needs.
Science
We immerse in healthcare data and conduct competitive intelligence.
Results
We harvest insights that let us co-create communications that change the standard of care and quality of life.
Integration
MOA
Chapter 03
MOA
methodology
01
Disease Awareness
02
Brand Build
03
Opinion Leader
- Educate
- Manage
- Increase awareness
- Identify unmet needs
- Recognize symptoms
- Highlight medical advice
- Brand + Design + Development
- Co-Create + Patient + KOL
- Advertising + Campaigns
- Digital Landscaping + Planning
- Insights + Analysis + Strategy
- Market Access + Intelligence
- Medical education
- Omnichannel targeting
- Training
- Identify
- Stratify
- Map
- Insight
00:15
Chapter 04
The art of
storytelling
01
Multichannel Integration
*
Customer
Video storytelling starts with deep customer insights and includes journey mapping, multiteam brainstorms and creative pressure testing.
Ecosystem
Ensure the role of the video story is optimized within the brand's promotional ecosystem.
Centricity
Make it easy for viewers to take the action we want them to take on a channel-by-channel basis.
00:15
Develop videos with micro-moments and multichannel in mind.
SEO
Create video site map for your website so that videos are indexable by search engines. Ensure all videos have associated transcripts so transcripts are read by search engines. Distribute videos through third parties, such as, YouTube and The Doctor's Channel.
Bringing all aspects of
your brand to
life
*Making it easy for consumers to take the action we want them to take on a channel-by-channel basis.
01
Our services
Insights
02
Creativity
- Strategic guidance
- Advisor engagement
- Expert ID
- Behavioral insight
- Influencer identification
- Research
- Social listening and speech analysis
- Trend mapping
- Cognitive interviewing
- Advertising and campaign development
- Branding and naming
- Brand identity development
- Rebranding
- Brand refresh
- Differentiation and positioning
- Brand guidelines
- Digital and social strategy
- Innovation acceleration
03
Medical
04
Promotion
- Medical affairs
- Medical writing/communications
- Scientific platform development
- Publication planning
- Strategic communications
- Patient information
- Medical eduction and training
- Digital Rx solutions
- Digital health solutions
- Pre-to-post product launch development
- Brand and campaign development
- Campaign planning
- On/offline campaigns
- Direct mail campaigns
- Drip email campaigns
- Scientific brand messaging
- Brand awareness
- Efficient execution
05
Content Creation
- Content development and optimization
- Medical journal publications articles
- Promotional materials
- Social media content
- Landing pages/website
- Newsletters
- Blog writing
- Presentations
- Videos
06
Business Development
- Business-to-business
- Business-to-consumers
- Competitive intelligence
- Market dynamics
- Competitive landscape analysis
- ID of additional use cases for product development
Services
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